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Grow Your Newsletter
Without Ads — Swap Real, Engaged Readers
With Fellow Finance Writers

TrueList matches indie Substack writers in the personal finance space to swap their most engaged subscriber segments — automatically, safely, and without lifting a finger.

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200+ finance writers already on the waitlist

Start TrueList Pro — $29/moPrefer the free tier? Join the waitlist.

Stripe-hosted checkout · Free tier details below

Why TrueList

Growth built on genuine engagement

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Engagement-Based Matching

We analyze open rates, click-throughs, and reply rates to connect you only with writers whose audiences genuinely care — not just subscribers who signed up and disappeared.

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Fraud-Protected Swaps

Every swap goes through our verification layer. Bot accounts, purchased subscribers, and low-quality signups are filtered out before they ever reach your list.

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Set It & Forget It Automation

Define your thresholds once. TrueList continuously finds your best matches, executes swaps on your schedule, and reports results — no manual work required.

The Process

Up and running in three steps

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Connect Your Substack

Authorize TrueList to read your subscriber analytics. We never get write access — your list is always yours.

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Set Your Threshold

Choose your minimum engagement score: open rate, click rate, or our composite TrueScore. Only swap-worthy subscribers qualify.

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Get Matched & Swap

TrueList finds your ideal partner newsletters, verifies their quality, and executes the swap automatically — or awaits your approval.

200+
Writers on Waitlist
38%
Avg. Engagement Rate
99.2%
Fraud Caught Rate

“The idea of swapping genuinely engaged subscribers — not just raw numbers — is exactly what the Substack growth space has been missing. Can't wait for this.”

— Marta R., Substack writer · 4,200 subscribers

Plans

Start free, upgrade when you're ready to scale swaps

The free tier stays waitlist-based for launch. TrueList Pro is live now on Stripe for teams ready to automate their growth workflow.

TrueList Free

$0/mo

Join the launch list and get the first free access invites as new capacity opens.

•Join the launch waitlist
•Founding member pricing updates
•Early access to core swaps
Join Free Waitlist
Live on Stripe

TrueList Pro

$29/mo

Unlimited subscriber swaps, advanced engagement filters, fraud protection, priority matching, and analytics dashboard.

•Unlimited subscriber swaps
•Advanced engagement filters
•Fraud protection
•Priority matching
•Analytics dashboard
Checkout with Stripe
✦ Early Access

Join the TrueList Free tier waitlist

Free access is opening in batches while we onboard Pro accounts. Drop your email and newsletter URL to reserve your place.

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